NetWeb Marketing Exposed – Mike Filsaime’s Latest Launch Is A Slippery Slope

Say what you will about “big name” launches and how they’re all about trying to get you to buy something. Mike Filsaime and Ellie Drake have coined a new phrase that’s already turning heads in the network marketing arena: NetWeb Marketing. What’s exciting isn’t the product itself. It’s the process they’ve used to bring this so-called product market, and the product hasn’t even launched yet. Walk with me through this amazing journey and see just how you can capitalize on the cleverness of this multi-faceted product launch.

Mike and Ellie exposed a concept called “Network Marketing 2.0″ in their first phase of this pre-launch. With a website that touted “the death of network marketing”, they launched the idea that network marketing as we know it is dead, and it’s time to use the power of the internet to make your MLM business grow.

Welcome to the game, guys! For early adopters, and people who have been studying this market for a while, you’ll know that this concept isn’t new at all. Mike Dillard’s been preaching about attraction marketing for half a decade. Mike learned about funded proposals from another marketer, and took it mainstream to his downline many years ago. He’s even passed it on to other marketers like Ann Sieg.

The idea itself, is as old as the hills: create a niche where you can position yourself as an expert. Then funnel people to you (and your opportunity) by using a series of funded proposals and back-end products to “cull the wheat from the chaff” as it were. People who are serious about building their business will not balk at dropping a couple of bucks for some valuable information. When they do, then they’re approaching you and seeking you out as the expert.

These concepts are actually age-old sales concepts that are just now being mainstreamed into network marketing and direct sales channels. Dillard’s Magnetic Sponsoring site has gone through a makeover to demonstrate that, in reality we’re no longer in “Network Marketing 2.0″, but those on the cutting edge have actually evolved to “3.0″.

But I digress. Mike Filsaime and Ellie Drake are catering to the middle of the pack. Taking the “tried and true” methods that others have tested, and bringing them in some form of undisclosed “solution” to the masses. But as I said, it’s not the product (that we haven’t even seen yet) that’s so incredible. It’s the pre-launch.

Once Filsaime and Drake established the death of network marketing with a free report, they actually created an affiliate program to pay people for driving traffic to the free report. Affiliates could earn a quarter for each referral. Not bad for a free product. The free report promised that nothing was for sale, that there was no “OTO” (one time offer) on the other side of the signup page (a common Internet Marketing tactic), and that it was just pure gold information.

This is step one on the slippery slope. They pay a handful of people to drive massive traffic to their site. Step two is even more slippery. Mike and Ellie then sent out a broadcast message telling people that “after death comes life”, welcoming people to the Birth of Network Marketing 2.0, now dubbed “NetWeb Marketing”. Obviously another step in the cycle, this phase involved yet another free report and a signup page where you got pelted with a ton of free bonus material (purportedly worth between $1500 and $3000). But here’s the clever part. You only get half the material up front. THEN you have to refer 4 friends to gain access to the second half of the material. The content was very high quality, and value packed. Again, there was a promise that nothing was for sale, and that you could secure over $3000 in valuable information just by referring 4 friends.

Look at this step very closely. This time they’re not paying you in cash. Filsaime and Drake are passing on “huge bonuses” for you to refer more traffic to their site. Bluntly, while the information is valuable, they’ve already made their money on these bonuses, because each set of recorded calls was part of a previous training program that someone else paid to attend. So Filsaime and Drake are just dusting off old products and re-packaging them for giveaway. They’re not really losing a dime for this kind of a giveaway, they’re just re-purposing their old content (which is something ANYONE can do!)

Step three is ingenious. They’ve created all this hype and driven demand for the as yet unreleased product, and now they follow up to all of the people in their pipeline with a mention about an “urgent, one time only” conference call to explain how their NetWeb Marketing product works. One time only, eh? I thought there were no OTO’s attached? See what they’ve just done here? They’ve done exactly what they said they wouldn’t do. And people are loving it!

And here’s where the funded proposal begins. The conference call is limited in size and in order to “sort out the serious and strategic entrepreneurs from the curious ones” Filsaime and Drake are charging a $20 fee to reserve your spot on a call they value at just under $200. But even if there’s no room on the call, you can get a recording for that same $20.

So really, the call’s not limited, and anyone who wants to hear it can shell out $20. At MOST Drake and Filsaime paid out fifty cents for each lead in their affiliate pipeline and if they sign up for the recorded call, they just made $19.50 gross profit before the product is even launched.

Did you pick up on what they just did? They just charged you $20 so they can spend 90 minutes pitching their new product to you, and they haven’t even sold you a product yet!

The slope is likely to get even more slippery as we go through to launch. The most important thing here is not the product itself. It’s the way it’s being launched. EVERYONE should be taking notes. Wouldn’t you like to get paid before you even offer the product for sale? That’s how a funded proposal works. Filsaime and Drake have done a bang-up job, and I would expect nothing less from the Internet Marketing mogul.

But see this launch for what it really is, and how you can duplicate this process and put it to use in your business. Step one, create value and give it away – perhaps even pay people to give it away for you. Step two, create even more value by re-purposing your old content (with a bit of something new) and give it away to everyone that’s been added to your pipeline at no charge. Step three, present the funded proposal – a low cost, entry level product to separate the buyers from the tire-kickers. Step four… well, you’ll have to wait until part two for that step.

Affiliate Marketing – Find a Product and Solve a Problem

Affiliate marketing, find a product and solve a problem. Sounds easy doesn’t it? Well it is not particularly hard with the vast amount of products and services that are available out there on the net to sell. Your main problem is going to be perhaps too much choice.

Your first priority must be to find a product which is selling well. Again, to do this use the gravity function in Clickbank. This could be a well established product or if you are feeling ambitious you might consider looking for a new product launch. You may be able to sell it to an existing market or depending on what it is even sell it into other markets. There are are mind numbing amount of products out there to sell. More are being added every day making your biggest problem one of choosing one!

Another way you could enter the affiliate market is by solving some ones problem. You need to find a problem that many people are experiencing. You might yourself have a problem that needs resolving, if so how many other people do you think might have the same problem. If you can do the necessary research and come up with a solution you are well on the way to success. You will have no doubt using your research solved your problem and can now speak with a certain degree of knowledge and experience. Show the people a solution and you will be half way there to establishing yourself as an expert.

There are many evergreen niches to target. This will give you a constant flow of new customers. As one leaves the niche because they have solved their problem another one will surely appear on the scene. You will also find that short term niches pop up occasionally and only run for a short space of time until the fashion or fad runs it’s natural course. If you get on one of these at it’s outset you could do very well, but be prepared for custom to fall off rapidly as it reaches the end of it’s life. There will always be problems to solve, everyone in the world probably has at least one problem, possibly more. It is up to you to decide which will suit you best.

To find a sub-niche go to clickbank and choose a category. Next choose a sub-category. These basically are sub-niches. Your next place of call should be somewhere like Amazon. Use their best seller function to see what is actually selling well. If an information book has been on their best seller list for a year or more it shows that there is a constant demand for this type of information.

To discover problems that people are looking to solve go to a site such as and spend an hour or so searching through it. You may be amazed at what you come up with.

Financing And Refinancing Through Commercial Loans

Business establishments all over the world need a proper channel of cash flow so that they can maintain regularity in growth and diversification. As it is rightly said, finance is fundamental to the growth of an old business and vital for any businessman to put the business planning take into action.

Loans for business purposes are available by pledging commercial properties or by borrowing without supplying any security. In both cases, there are lots of differences like the loan eligibility, the rate of interest offered by the lender, the loan tenure and repayment conditions. A successful business project is very often an organized one. You have to plan it well and supply with right dose of capitalization. If over capitalization of business can result in lower earning per share, the under capitalization can also have its negative effect in the form of unnecessarily high stock prices that are unrealistic.

A successful businessman always takes care of under investments and over investments. More complex financial aspects are taken care of by the financial experts and brilliant business minds. But, arranging for the daily cash flow requirement is relatively low level task that is handed over to the delegates having authority to deal with day to day functioning of the company. Business loans are one of the easiest means to ensure that any shortage in funds is met effectively at lower rates and in a competitive environment.

If you are seeking funds for a new venture, it will be perfect to take care of every possible aspect so that no problem arises later on. The root level problem that people face is the lack of knowledge when they go out and start searching for a commercial loan at low rate []. The second obstacle comes when finance is made available to you. It relates to how to generate profits out of it so that interest payments can be justified. Both these things can be answered by a well-planned and well-implemented course of action. There should be a clear-cut plan of what you are going to do with money and how you are going to generate the profits. This should be your biggest and legitimate concern if you are to reach the top of the business world.

Market trends and in-depth knowledge about the business is necessary before take a plunge into it. If you are not confident, it is not advisable to take commercial business loans and risk your capital; business is surely not a fun expedition. On the other hand, there are people who lose valuable opportunities because they think that the cost of capital is too high. The market rates are bound to fluctuate in the market. There is an opportunity to refinance commercial loans if the interest rates fall drastically in the time to come. So, do not waste too much of your precious time and proceed with your plans if you are confident of the business project you are handling.

The author is a business writer specializing in finance and credit products and has written authoritative articles on the finance industry. He has done his masters in Business Administration and is currently assisting as a finance specialist.